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This web site winchester-farm.com has the following on the homepage, "Growing healthy food, whether vegetables or livestock, starts with healthy soil." We noticed that the website also said " With healthy land comes comes healthy animals and quality produce." It also said " Our natural farming philosophy is a local solution to a global problem. Winchester Farm is a sustainable, chemical-free farm located in Dancyville, TN. We raise happy and healthy livestock, poultry, eggs, and produce. Interested in working with us? Stanton, TN, 38069." The header had Winchester as the highest ranking optimized keyword. It is followed by Farm, Dancyville, and Tennessee which isn't as ranked as highly as Winchester. The next words winchester-farm.com used was Stanton. Memphis was included but might not be viewed by search crawlers.